ABOUT US
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We are a Youth Development Programme breaking the cycle of poverty through educating youth

At Ignition, we are driven by a passionate commitment to empower South African youth for a brighter future. As a comprehensive youth development initiative, working in Alexandra, we focus on addressing the inequalities and disparities experienced by young individuals from disadvantaged backgrounds. We help them build the skills and character needed to transcend their circumstances and to succeed in their tertiary education, their careers and in life in general.

WHAT DRIVES US
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Alexandra

We are an organisation with a dedicated focus on Alexandra Township, situated just outside Sandton, Johannesburg. Alex is known for its high poverty rates, population density, and crime prevalence. Each year, we carefully select a cohort of 25 to 30 youth from Alex. These young individuals come from profoundly challenging socio-economic backgrounds, often navigating conditions of food insecurity, residing in single-parent households, and confronting various hurdles in their educational journeys. We build a community of students, from the same background, who understand each others challenges.

Broadening access and giving opportunity

“It was not lack of ability that limited my people, but lack of opportunity” Nelson Mandela. We believe in the inherent potential of every child, and their right to equal opportunities. We provide youth from a wider range of academic abilities, the opportunity to succeed in tertiary studies and in careers. We support youth with the right character, resilience, determination, and eagerness to succeed.

Growth mindset

We encourage growth in the individual’s potential, by building hard skills, coaching towards goal achievement, growing character to ignite their dreams.

Success

Success for us is seeing youth graduate, build successful careers, and establish themselves as independent, financially stable, and contributing members of South African society. Finally, success is changing the trajectory of life, for future generations.

OUR PARTNERS
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MEET OUR TEAM
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Nonnie Magagula
BSc, MSc, MM
Chair of the Board

Board member since 2017 and Chair since 2023, Nonnie holds a BSc in Maths & Chemistry from the University of Swaziland, an MSc in Metallurgical Engineering Technology from the University of Johannesburg, and a Master of Management in Digital Business from Wits University. With a dedicated career in the banking industry, she currently serves at ABSA. The programme holds a special place in her heart, driving her desire to do more. The challenge of rejecting students due to capacity constraints has heightened her awareness, inspiring a goal to further assist the less fortunate.

Grerley Mutibura
BSc Eng (Met), MSc, MBA
Board Member
Board member since 2022, Grerley, with three degrees from Wits University, leverages his career in Management Consulting to impact the lives of underprivileged youth through Ignition. Having walked in their shoes, mentorship is a fulfilling role for him. Witnessing students' transformative journeys, Grerley believes in Ignition's contribution to addressing South Africa's challenges by empowering youth for personal development and employment—a difference he takes great pride in.

Nancy Meulenberg
BA, MSc, PhD
Board Member

Ignition Board member since 2023, Nancy Meulenberg, originally from the Congo (DRC), holds a Master’s in Molecular Biology from UCT and a PhD from Wits. Passionate about education and mentoring, Nancy's career as an academic at Wits aligns seamlessly with her role at Ignition.
Sarah van Zyl
BSc Eng (Chem)
Programme Executive
& Founding Member
As a founding member since Ignition's inception in 2008, Sarah, a Johannesburg native and Wits University alum in Chemical Engineering, spent a decade in the mining and refining industry. Transitioning into Life Coaching during her management role, she discovered her passion. After her first child's birth, Sarah left engineering to establish Ignition Youth Development. For her, Ignition is a calling, providing purpose and motivation to address the challenges faced by the youth in Alex. The program has enriched her with knowledge, compassion, and meaningful connections.
Wendy Madden
BCom
Programme
Executive

Wendy began her career in Strategy Consulting, working internationally in Johannesburg and London. Transitioning to Corporate Social Investment, she became a Director at Tshikululu Social Investments, managing significant corporate giving. Wendy later joined Ignition in 2017, driven by her passion for education. Her background includes running an HIV/AIDS consulting firm, providing strategic guidance to corporates, and coordinating testing and counseling for staff. Wendy is dedicated to facilitating social change and witnessing each individual in the program reach their potential, and is actively involved in all aspects of daily operations.

Helen Pournara
CA (SA)
Founding
& Board Member

Board, and Founding Member since 2008
Helen is a Chartered Accountant and handles all things financial. She is from a farm in the Eastern Cape. She went to school in Port Elizabeth and continued to study Accounting at the University of Cape Town. She completed her articles with Deloitte in Cape Town before working for Nedbank for 11 years. She now runs her own Accounting practice. She enjoys seeing the students who do well during the awards evening – seeing people that take this opportunity and make the most out of it. Helping the less fortunate was Helen’s motivation to start Ignition Youth Development.